The story about our logotype

Every winter our presenting partner Idre Fjäll is organizing several FIS World Cup events in three different ski disciplines, Ski-cross, moguls and speed-skiing. For the purpose of marketing the FIS World Cup events and Idre Fjäll itself, a logotype was created for all three events.

Now, with the Orienteering World Cup Idre Fjäll 2021 coming up, we have created the logotype for the event. The style is very much the same as the logotype for the FIS World Cup events but we use other colors and of course we have added our symbol, the flag. We have kept the big and important symbol of Idre Fjäll which is the reindeer. You, as a runner, coach or visitor, will experience reindeers during your stay at Idre Fjäll in August 2021. We can guarantee you will see at least one, more probably hundreds of them….

We have also updated our club logotype for Idrefjällens OK, which is included in the World Cup logotype. In the letter O you can see the highest peak in the area, Städjan 1131 m.a.s.l, stylized. A very characteristic peak and visible from far. Indeed, it is the mountain in picture of our front page.

We do hope you like our new logotype and looking forward to the Orienteering World Cup Idre Fjäll 2021 as much as we do.

Logo OWC2021